publication . Article . 2007

Promotion mix and industrial marketing

Jovičić Dragoljub;
Open Access English
  • Published: 01 Jan 2007 Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364, Copyright policy)
  • Publisher: Srpsko udruženje za marketing
Abstract
Promotion activities are very important and irreplaceable marketing instrument in placement of production goods. In contrast to final consumption goods, where advertising has an absolute priority compared to another promotion activities, personal sale and development of sale dominate during placement of production goods.
Subjects
free text keywords: production goods, promotion, personal sale, development of sale, advertising, publicity, Marketing. Distribution of products, HF5410-5417.5
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