Promotion mix and industrial marketing

Article English OPEN
Jovičić Dragoljub;
(2007)
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Publisher copyright policies & self-archiving
  • Subject: production goods | promotion | personal sale | development of sale | advertising | publicity | Marketing. Distribution of products | HF5410-5417.5

Promotion activities are very important and irreplaceable marketing instrument in placement of production goods. In contrast to final consumption goods, where advertising has an absolute priority compared to another promotion activities, personal sale and development of... View more
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