ENVIRONMENTAL CONCERN TO ATTITUDE TOWARDS GREEN PRODUCTS: EVIDENCES FROM INDIA

Article English OPEN
Mohd Danish Kirmani; Mohammed Naved Khan;
(2016)
  • Publisher: University in Belgrade
  • Journal: Serbian Journal of Management (issn: 1452-4864, eissn: 2217-7159)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.5937/sjm11-9241
  • Subject: Religiosity | collectivism | eco-literacy | environmental concern | attitude towards green products | SEM | India | Management. Industrial management | HD28-70

The purpose of this paper is to explore the relationship of environmental concern of consumers with their attitude towards green products and also to identify the predictors of environmental concern. The data was generated from a researcher controlled sample of gradu... View more
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