publication . Article . 2005

Conference Report: The Hunt for the Nibelungen Treasure. BVM Conference: "Qualitative Market Research—State of the Art and Prospects"

Thomas Kühn;
Open Access German
  • Published: 01 Sep 2005 Journal: Forum: Qualitative Social Research (issn: 1438-5627, Copyright policy)
  • Publisher: FQS
On March 9th, 2005, a conference entitled "Qualitative Market Research—State of the Art and Prospects" was held in Frankfurt/M., organized by the Association of German Social and Market Researchers (BVM e.V.). Because of the great interest generated by the conference it was repeated on April 20th, 2005. The aim of the conference was to bring together market research professionals from the supply and demand sector to discuss the state of the art of qualitative market research in Germany. Within this report the main topics and discussions from the conference will be summarized and evaluated in relation to their meaning for qualitative market research in Germany. T...
free text keywords: qualitative market research, qualitative methodology, theory-practice-exchange, consultancy, marketing, Social sciences (General), H1-99
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