publication . Article . 2007

"Head versus heart"

Paul Rozin; Heidi Grant; Stephanie Weinberg; Scott Parker;
Open Access English
  • Published: 01 Aug 2007 Journal: Judgment and Decision Making, volume 2, pages 217-224 (issn: 1930-2975, Copyright policy)
  • Publisher: Society for Judgment and Decision Making
Most American respondents give ``irrational,'' magical responses in a variety of situations that exemplify the sympathetic magical laws of similarity and contagion. In most of these cases, respondents are aware that their responses (usually rejections, as of fudge crafted to look like dog feces, or a food touched by a sterilized, dead cockroach) are not ``scientifically'' justified, but they are willing to avow them. We interpret this, in some sense, as ``heart over head.'' We report in this study that American adults and undergraduates are substantially less likely to acknowledge magical effects when the judgments involve money (amount willing to pay to avoid a...
free text keywords: sympathetic magic, willingness to pay, preference, rationality.NAKeywords, lcsh:Psychology, lcsh:BF1-990, lcsh:Economics as a science, lcsh:HB71-74
Funded by
  • Funder: National Institutes of Health (NIH)
  • Project Code: 1R21DA010858-01
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