"Head versus heart"

Article English OPEN
Paul Rozin ; Heidi Grant ; Stephanie Weinberg ; Scott Parker (2007)
  • Publisher: Society for Judgment and Decision Making
  • Journal: Judgment and Decision Making (issn: 1930-2975)
  • Subject: sympathetic magic | willingness to pay | preference | rationality.NAKeywords | Psychology | BF1-990 | Economics as a science | HB71-74

Most American respondents give ``irrational,'' magical responses in a variety of situations that exemplify the sympathetic magical laws of similarity and contagion. In most of these cases, respondents are aware that their responses (usually rejections, as of fudge craft... View more
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