"Head versus heart"
- Publisher: Society for Judgment and Decision Making
Judgment and Decision Making
sympathetic magic | willingness to pay | preference | rationality.NAKeywords | Psychology | BF1-990 | Economics as a science | HB71-74
Most American respondents give ``irrational,'' magical responses in a variety of situations that exemplify the sympathetic magical laws of similarity and contagion. In most of these cases, respondents are aware that their responses (usually rejections, as of fudge craft...