publication . Article . 2018

INNOVATIONS OF THE DIGITAL ERA AND ECONOMIC CHOICE

Galyna POCHENCHUK; Ilona BABUKH; Diana BARANIUK;
Open Access English
  • Published: 01 Jun 2018 Journal: USV Annals of Economics and Public Administration (issn: 2285-3332, eissn: 2344-3847, Copyright policy)
  • Publisher: Editura Univeristatii "Stefan cel Mare" din Suceava
Abstract
The article deals with the peculiarities of the economic choice from the standpoint of rational choice theory and behavioral economy influenced modern innovative changes. Behavioral economics in recent years has shown significant influence of irrational factors on the behavior of economic actors, acknowledging that the benefits of people are endogenous. In this regard, a fast-growing digital economy does not simply lead to accelerated innovation and its widespread use in many sectors of the economy, but essentially reflects the objective process of the ever-increasing influence of irrational motives in choosing and making decisions by the economic...
Subjects
free text keywords: digital economy, disruptive innovation, economic choice, microtargeting, nudge technology, customer centricity., Business, HF5001-6182
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