publication . Article . 2017

Game Theoretic Analysis of Pricing and Cooperative Advertising in a Reverse Supply Chain for Unwanted Medications in Households

Huajun Tang;
  • Published: 01 Oct 2017
Abstract
Improper disposal of household unwanted medications (UMs) is an emergency problem around the world that adversely affects the sustainability of the environment and human’s health. However, the current disposal practices, mainly based on advertising and collecting status, are unsatisfactory in most countries and regions. Thus, some scholars proposed an alternative disposal practice that is to provide incentives to customers. This study aims to compare a Single Model (advertising only) with a Joint Model (advertising with take-back pricing) in a two-echelon reverse supply chain (RSC) that is composed of one disposer and one collector. In each model, four games (no...
Subjects
free text keywords: Game models, Unwanted medication, Reverse supply chain, Pricing, Vertical cooperative advertising, Pareto dominant, Environmental effects of industries and plants, TD194-195, Renewable energy sources, TJ807-830, Environmental sciences, GE1-350, Cooperative advertising, Pareto principle, Microeconomics, Marketing, Communication channel, Sustainability, Stackelberg competition, Incentive, Game theoretic, Environmental resource management, business.industry, business, Economics
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publication . Article . 2017

Game Theoretic Analysis of Pricing and Cooperative Advertising in a Reverse Supply Chain for Unwanted Medications in Households

Huajun Tang;