Risk related behaviour under different ambient scent conditions

Article Czech OPEN
Alina Gagarina ; Indre Pikturniene (2016)
  • Publisher: Faculty of Business and Management
  • Journal: Trendy Ekonomiky a Managementu (issn: 1802-8527, eissn: 2336-6508)
  • Related identifiers: doi: 10.13164/trends.2016.26.21
  • Subject: Ambient scent | decision making heuristics | risk aversion | anchoring | affect heuristic. | Business | HF5001-6182

The article analyses the effect of two ambient scents (peppermint and vanilla) and their intensiveness on risk related behaviour that is expressed through selected decision making heuristics. Purpose of the article: The purpose of this article is to identify the rela... View more
Share - Bookmark