Risk related behaviour under different ambient scent conditions
- Publisher: Faculty of Business and Management
Trendy Ekonomiky a Managementu
(issn: 1802-8527, eissn: 2336-6508)
Ambient scent | decision making heuristics | risk aversion | anchoring | affect heuristic. | Business | HF5001-6182
The article analyses the effect of two ambient scents (peppermint and vanilla) and their intensiveness on risk related behaviour that is expressed through selected decision making heuristics.
Purpose of the article: The purpose of this article is to identify the rela...