publication . Article . 2011

The new competitive intelligence agents: "Programming" competitive intelligence ethics into corporate cultures

Betsy Van der Veer Martens; Emilie Steele Giustozzi;
Open Access English
  • Published: 01 Dec 2011 Journal: Webology (issn: 1735-188X, Copyright policy)
  • Publisher: Webology Center
This article examines some of the ethical issues involved in competitive intelligence activities on the Internet. We discuss the importance of an ethical framework for the performance of competitive intelligence, especially the Code of Ethics of SCIP (the leading professional association for strategic and competitive professionals), in the context of today's networked global environment. The virtual borderlines separating national economic and military territories online are becoming increasingly hard to determine, and a variety of intelligence activities now impact organizations of every size. We describe how competitive intelligence is often practiced by emplo...
ACM Computing Classification System: ComputingMilieux_THECOMPUTINGPROFESSION
free text keywords: Astroturfing, Competitive intelligence, Ethics, Field agent, Mystery shopping, Persona Management, Strategic & Competitive Intelligence Professionals (SCIP), Bibliography. Library science. Information resources, Z
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Article . 2011
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