The opportunity-threat theory of decision-making under risk

Article English OPEN
Mohan Pandey;
  • Publisher: Society for Judgment and Decision Making
  • Journal: Judgment and Decision Making (issn: 1930-2975)
  • Publisher copyright policies & self-archiving
  • Subject: decision | risk | opportunity | threat | expected utility | prospect theory | transfer of attention exchange | behaviorNAKeywords | Psychology | BF1-990 | Economics as a science | HB71-74

A new theory of decision-making under risk, the Opportunity-Threat Theory is proposed. Analysis of risk into opportunity and threat components allows description of behavior as a combination of opportunity seeking and threat aversion. Expected utility is a spec... View more
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