Customer Satisfaction Index Model on Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction on Branded Cooking Oil Product

Article English OPEN
Budi Setiawan;
(2014)
  • Publisher: Universitas Indonesia
  • Journal: Asean Marketing Journal (issn: 2085-5044, eissn: 2356-2242)
  • Publisher copyright policies & self-archiving
  • Subject: Customer satisfaction index | socioeconomic status | household routine consumption | branded cooking oil | partial least square model | Social Sciences | H | Business | HF5001-6182

Customer satisfaction index models have been developed in many countries, including Indonesia. Those models were commonly not focused on the socioeconomic status (SES) of the customer, sothis condition could be a research gap. The aims of this research is to analyze the... View more
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