Direct e-mail marketing: Case of Serbia

Article English OPEN
Končar Jelena A.; Vukmirović Goran; Katai Žita;
(2005)
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Publisher copyright policies & self-archiving
  • Subject: direct e-mail marketing | recommendation systems | CRM - customer relationship management | ERP - enterprise resource planning | web sales staff | Marketing. Distribution of products | HF5410-5417.5

Direct e-mail marketing refers to approaching customers directly, without employing intermediaries. It represents a direct mode of communication with the target population, which affects the creation of stronger and more loyal relationships with prospective customers, c... View more
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