Book Review: Diversity in European Marketing

Article English OPEN
Hana Machková;
(2012)
  • Publisher: University of Economics, Faculty of Business Administration, Prague
  • Journal: Central European Business Review (issn: 1805-4854, eissn: 1805-4862)
  • Subject: Business | HF5001-6182

The case book “Diversity in European Marketing” is the result of the scientific cooperation of the CEMS Marketing Faculty Group. Prestigious Central European Universities - Corvinius University of Budapest and University of Economic, Prague - are members of CEMS - the G... View more
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