The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty

Article English OPEN
Puti Ara Zena; Aswin Dewanto Hadisumarto;
(2012)
  • Publisher: Universitas Indonesia
  • Journal: Asean Marketing Journal (issn: 2085-5044, eissn: 2356-2242)
  • Publisher copyright policies & self-archiving
  • Subject: service quality | HF5001-6182 | customer satisfaction | Business | Social Sciences | loyalty | H | Experiential Marketing
    acm: ComputingMilieux_PERSONALCOMPUTING

Experiential marketing is one of the marketing approaches that gives a great framework to combine experience and entertainment elements into a product or service. Some of businesses in Indonesia have already used this approach and one of them is Strawberry Cafe which pr... View more
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