Revisiting Organizational Credibility and Organizational Reputation – A Situational Crisis Communication Approach

Article English OPEN
Jamal Jamilah; Abu Bakar Hassan;
(2017)

Organizational credibility, the extent of which an organization as the source of messages is perceived as trustworthy and reliable, is one important aspect to determine organization’s survival. The perceived credibility of the messages will either strengthen or worsen a... View more
Share - Bookmark