The effect of Store Image and Service Quality on Private Label Brand Image and Purchase Intention. Case Study: Lotte Mart Gandaria City

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Nosica Rizkalla; Leis Suzanawaty;
  • Publisher: Universitas Indonesia
  • Journal: Asean Marketing Journal (issn: 2085-5044, eissn: 2356-2242)
  • Publisher copyright policies & self-archiving
  • Subject: Store image | service quality | private label brand | purchase intention | Social Sciences | H | Business | HF5001-6182

Retailers produce their own private label brand as a strategy to distinguish their products from competitors’. Based on previous research, store image and service quality can be used to improve private label brand image and purchase intention. A Research is conducted at... View more
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