A Personalized Word of Mouth Recommender Model

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Chihli Hung (2008)
  • Publisher: Webology Center
  • Journal: Webology (issn: 1735-188X)
  • Subject: Consumer generated media | Buzz | Text mining | Sentiment analysis | Recommending agent | Self-organizing map | Bibliography. Library science. Information resources | Z

Word of mouth (WOM) has a powerful effect on consumer behavior. Manually collecting WOM is very time-consuming in the era of the Internet. An automatic WOM recommender model is useful for both marketers and consumers. There are many different product features and thus m... View more
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