publication . Article . 2015

RESEARCH CONCERNING THE IDENTIFICATION OF PERFORMANCE INDICATORS FOR TOURIST DESTINATIONS ON THE INTERNET

Calin Drageanu; Laura Bacali; Stefan Bodi;
Open Access
  • Published: 01 May 2015 Journal: ANNALS OF THE ORADEA UNIVERSITY. Fascicle of Management and Technological Engineering., volume XXIV (XIV), 2015/1 (eissn: 1583-0691, Copyright policy)
  • Publisher: Asociatia Pentru Inginerie Integrata si Management Industrial
Abstract
The development of ICT technologies can also, be found in tourist services, whose competitivity becomes more and more dependent on their presence on the internet and on the usage of virtual techniques in promoting, distributing and measuring customer satisfaction. The work proposes an exploratory research to identify some indicators for the evaluation of virtual tools performance, websites, on the internet for a tourist destination, in this case, a religious tourist destination. The research contains: defining the concept, identification of relevant websites and of information which they supply, synthesizing the set of indicators studied. The selected set of ind...
Subjects
free text keywords: Informationtechnology, tourism, performanceindicators., Advertising, Marketing, Business, Tourist destinations, The Internet, business.industry, Performance indicator, lcsh:Technology, lcsh:T, lcsh:Mechanical engineering and machinery, lcsh:TJ1-1570
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