Case Studies Approach in Tourism Destination Branding Research

Article English OPEN
Adeyinka-Ojo S.F.; Nair V.; Khoo-Lattimore C.;
(2014)

A review of literature indicates that there are different types of qualitative research methods such as action research, content analysis, ethnography, grounded theory, historical analysis, phenomenology and case study. However, which approach is to be used depends on s... View more
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