A Study on Consumer Perspective towards Green Products in Bengaluru City, India

Article English OPEN
Pusarla Lakshmi Padmaja; Vaddadi Krishna Mohan;
(2016)
  • Publisher: Aurel Vlaicu University Editing House
  • Journal: Journal of Economics and Business Research (issn: 2068-3537, eissn: 2068-3537)
  • Publisher copyright policies & self-archiving
  • Subject: green marketing | green products | customer awareness | attitude | purchase intention | Business | HF5001-6182 | Economic theory. Demography | HB1-3840 | Economics as a science | HB71-74

Sustainability is a trending concept of the 21st century. With an increase in global warming and carbon emissions, green marketing gained importance and subsequently encouraging green products, which can further contribute to sustainable environment. The consumer play a... View more
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