publication . Article . 2016

The Impact of Suicide Prevention Public Service Announcements on Help-Seeking Attitudes: The Message Makes a Difference

Bonnie Klimes-Dougan; Nathan Wright; David A Klingbeil;
Open Access English
  • Published: 01 Jul 2016 Journal: Frontiers in Psychiatry (issn: 1664-0640, Copyright policy)
  • Publisher: Frontiers Media S.A.
Abstract Suicide continues to be one of the most serious public health challenges. Public service announcements are frequently used to address this challenge, but are rarely sufficiently evaluated to determine if they meet the intended goals, or are associated with potential iatrogenic effects. Although it is challenging to assess the relative impact of different PSA modalities, our group previously noted that one billboard message failed to show the same benefits as one TV ad (e.g., Klimes-Dougan & Lee, 2010). The purpose of this study was to extend these findings to test critical aspects of suicide prevention billboard messaging. Although both simulated billbo...
free text keywords: Help-seeking, young adults, suicide prevention, Public service announcements, billboards, universal prevention, Psychiatry, RC435-571
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