The Virtual Shopping Experience: using virtual presence to motivate online shopping

Article English OPEN
Carolyn Chin; Paula Swatman; Paula Swatman;
  • Publisher: Australasian Association for Information Systems
  • Journal: Australasian Journal of Information Systems (issn: 1449-8618, eissn: 1449-8618)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3127/ajis.v13i1.74
  • Subject: virtual shopping | virtual presence | ecommerce | Information technology | T58.5-58.64 | Electronic computers. Computer science | QA75.5-76.95

Online shopping has thus far tended to be a niche business – highly successful in selling digital products such as shares, software and, increasingly, music and films, it has been less successful in persuading the purchasers of ‘traditional’ goods such as cars, clothes,... View more
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