The influences of relationship marketing in the housing brokerage market

Article English OPEN

Tsung-Ju Yang; Yi-Chen Tu; Ching-Sung Shen;

(2017)

Publisher: İstanbul Ticaret Üniversitesi

Journal: issn: 2149-9608, eissn: 2149-9608

Publisher copyright policies & self-archiving

Subject: Customer Satisfaction | Housing Brokerage Market | HG1-9999 | Customer Loyalty | HF1-6182 | Relationship Marketing | Commerce | Finance

Many companies and salesmen try to build and maintain long-term relationship with their customer. The influences of relationship marketing activities are important issue of the housing brokerage Market. The aims of study are to learn the impacts of relationship marketin... View more

References (2)
Paulssen, M., Roulet, R., & Wilke, S. (2014), , "Risk as moderator of the trust-loyalty relationship", European Journal of Marketing, 48(5-6), 964-981.
Spake, D. F., & Megehee, C. M. (2010), "Consumer sociability and service provider expertise influence on service relationship success", Journal of Services Marketing, 24(4-5), 314-323.
Related Organizations (1)
Minghsin University of Science and Technology ( Minghsin University of Science and Technology )
Taiwan
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