publication . Article . 2017

The Influences of Relationship Marketing in the Housing Brokerage Market

Yang, Tsung-Ju; Tu, Yi-Chen; Shen, Ching-Sung;
Open Access English
  • Published: 01 Jun 2017 Journal: International Journal of Commerce and Finance (issn: 2149-9608, eissn: 2149-9608, Copyright policy)
  • Publisher: Istanbul Commerce University
  • Country: Turkey
Abstract
Many companies and salesmen try to build and maintain long-term relationship with their customer. The influences of relationship marketing activities are important issue of the housing brokerage Market. The aims of study are to learn the impacts of relationship marketing on customer satisfaction and customer loyalty in the housing brokerage Market. The researchers survey the customers and use the regression analysis method to test the relationships between relationship marketing, customer satisfaction and customer loyalty in Taiwan. The research results show that the relationship marketing positively impacts on customer satisfaction and customer loyalty, then cu...
Subjects
free text keywords: Housing Brokerage Market, Relationship Marketing, Customer Satisfaction, Commerce, HF1-6182, Finance, HG1-9999, Customer Loyalty

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