publication . Article . 2017

A longitudinal study of the relationship between receptivity to e-cigarette advertisements and e-cigarette use among baseline non-users of cigarettes and e-cigarettes, United States.

Israel T. Agaku; Kevin Davis; Deesha Patel; Paul Shafer; Shanna Cox; William Ridgeway; Brian A. King;
Open Access
  • Published: 01 Nov 2017 Journal: Tobacco Induced Diseases, volume 15 (eissn: 1617-9625, Copyright policy)
  • Publisher: E.U. European Publishing
Background We investigated the relationship between receptivity to electronic cigarette (e-cigarette) advertisements at baseline and e-cigarette use at follow-up among adult baseline non-users of cigarettes and e-cigarettes. Material and Methods A nationally representative online panel was used to survey non-users of cigarettes and e-cigarettes (n = 2191) at baseline and 5-month follow-up. At baseline, respondents were shown an e-cigarette advertisement and asked if they were aware of it (exposure). Among those exposed, receptivity was self-rated for each ad using a validated scale of 1 to 5 for agreement with each of six items: “worth remembering,” “grabbed my ...
free text keywords: Attributable risk, Tobacco control, Logistic regression, Electronic cigarette, law.invention, law, Advertising, Environmental health, Receptivity, Odds, Public health, medicine.medical_specialty, medicine, business.industry, business, Longitudinal study, Research, E-cigarettes, Advertisements, Policy, Initiation, Diseases of the respiratory system, RC705-779, Neoplasms. Tumors. Oncology. Including cancer and carcinogens, RC254-282
Related Organizations
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