The Empirical Definition of the Function of Advertising Costs in E-Commerce

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Pursky Oleg I.; Moroz Iryna O.; Mazoha Dmytro P.;
(2017)
  • Publisher: Research Centre of Industrial Problems of Development of NAS of Ukraine
  • Journal: Bìznes Inform (issn: 2222-4459, eissn: 2311-116X)
  • Publisher copyright policies & self-archiving
  • Subject: e-commerce | advertising costs | saturation effect | Business | HF5001-6182

In the publication, an empirical study of the advertising costs in the e-commerce market is carried out. In order to determine the type of functional dependency of advertising costs, dynamics of advertising costs in the e-commerce markets of the US, the world, and Ukrai... View more
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