Students’ online purchasing behavior in Malaysia: Understanding online shopping attitude

Article English OPEN
Marzieh Zendehdel; Laily Hj Paim; Syuhaily Bint Osman;

Studies examining the factors that affect the online purchasing behavior of consumers are rare, despite the prospective advance of e-commerce in Malaysia. The present study examines particular factors that influence the attitude of potential consumers to purchase online... View more
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