Customers' Beliefs Behind Business-to-Consumer Electronic Commerce

Article English OPEN
Nena Lim;
  • Publisher: Australasian Association for Information Systems
  • Journal: Australasian Journal of Information Systems (issn: 1449-8618, eissn: 1449-8618)
  • Related identifiers: doi: 10.3127/ajis.v9i1.229
  • Subject: TAM | Information technology | ecommerce | T58.5-58.64 | Electronic computers. Computer science | technology acceptance model | QA75.5-76.95 | perception
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

With the rising importance of electronic commerce, it is important for researchers and company executives to understand customers' beliefs behind online shopping behaviour. This proposed study extends the technology acceptance model (TAM) to test the influence of experi... View more
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