publication . Article . 2007

Older Consumers in Malaysia

Fon Sim Ong;
Open Access English
  • Published: 01 Jul 2007 Journal: International Journal of Ageing and Later Life (issn: 1652-8670, Copyright policy)
  • Publisher: Linköping University Electronic Press
Abstract
<jats:p>The main objective of this study was to understand the concerns and problems faced by older people in an industrializing middle-income country, Malaysia, in their process of acquiring products to meet their everyday needs. Respondents aged 55 and over were interviewed in eight states throughout Peninsular Malaysia providing 1356 usable questionnaires; two-thirds from urban and one-third from rural areas. Education, health status, and life satisfaction were recorded. Service patronage behaviour was examined for four main categories of commonly-sought consumer goods: groceries, health supplements, apparel, eating outlets, plus selected services (public tra...
Subjects
free text keywords: Malaysia, older persons, older consumers, consumer behaviour, successful, ageing, Social sciences (General), H1-99, Cultural Studies, Life-span and Life-course Studies, Health(social science), Gender Studies, Clothing, business.industry, business, Rural area, Sociology, Financial services, Socioeconomics, Marketing, Public transport, Consumerism, Life satisfaction
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