publication . Article . 2015

Quantitative indicators of fruit and vegetable consumption

Dana Országhová; Dagmar Kozelová; Milan Fiľa; Zuzana Čmiková;
Open Access English
  • Published: 17 Dec 2015 Journal: Potravinarstvo (issn: 1337-0960, Copyright policy)
  • Publisher: HACCP Consulting
The quantitative research of the market is often based on surveys and questionnaires which are finding out the behavior of customers in observed areas. Before purchasing process consumers consider where they will buy fruit and vegetables, what kind to choose and in what quantity of goods. Consumers' behavior is affected by the factors as: regional gastronomic traditions, price, product appearance, aroma, place of buying, own experience and knowledge, taste preferences as well as specific health issues of consumers and others. The consumption of fruit and vegetables brings into the human body biological active substances that favorably affect the health of consum...
free text keywords: fruit, vegetable, consumption, consumer, behavior, respondent, Nutrition. Foods and food supply, TX341-641, Residence, Food science, Statistical significance, Biology, Statistical hypothesis testing, Purchasing process
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