Optimisation of key performance measures in air cargo demand management

Article English OPEN
Alexander May; Adrian Anslow; Udechukwu Ojiako; Yue Wu; Alasdair Marshall; Maxwell Chipulu;
(2014)
  • Publisher: AOSIS
  • Journal: Journal of Transport and Supply Chain Management (issn: 2310-8789, eissn: 1995-5235)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.4102/jtscm.v8i1.125
  • Subject: HE1-9990 | Optimisation | Transportation and communications | Key Performance Measures | Demand Management | Shipment of goods. Delivery of goods | HF5761-5780 | Air Cargo
    acm: ComputerApplications_COMPUTERSINOTHERSYSTEMS

This article sought to facilitate the optimisation of key performance measures utilised for demand management in air cargo operations. The focus was on the Revenue Management team at Virgin Atlantic Cargo and a fuzzy group decision-making method was used. Utilising inte... View more
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