A study on the effects of marketing communication using integrated marketing communication

Article English OPEN
Solmaz Sellahvarzi; Vahid Reza Mirabi; Mehdi Iran Nejad Parizi;
(2014)

Integrated Marketing Communication (IMC) is one of the needed concepts in competitive edge. IMC is defined as a cross functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or impacting ... View more
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