The relationship between supply chain management strategy, marketing, logistics and company performance for breweries in Serbia

Article English OPEN
Ilić Dragan; Tešić Aleksandra;
(2016)
  • Publisher: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
  • Journal: Ekonomika Poljoprivrede (1979) (issn: 0352-3462, eissn: 2334-8453)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.5937/ekoPolj1604157I
  • Subject: supply chain management | logistics | marketing | performance | breweries | Agriculture | S

The objective of this research is to demonstrate the importance of supply chain management strategy, logistics and marketing to overall company performance. We considered supply chain management strategy based on universality and integration, i.e., their company perform... View more
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