Sex role and children's perception and judging of different types of television advertisements for children

Article English OPEN
Tanja Milovanovič;
(2005)
  • Publisher: Slovenian Psychologists' Association
  • Journal: Psihološka Obzorja (issn: 2350-5141)
  • Publisher copyright policies & self-archiving
  • Subject: socialization | sex roles | television advertising | gender differences | Psychology | BF1-990

A lot of research has pointed out that television with its advertisements represents a part of the children's socialization, including the development of the sex roles. By designing different advertisements for boys and girls, today's advertisers additionally af... View more
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