STAFF MARKETING IN MODERN RUSSIAN CONDITIONS

Article Russian OPEN
Nataliya N. Kretova ; Natalya N. Mitina (2017)
  • Publisher: Volgograd State University
  • Journal: Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 3 (issn: 1998-992X, eissn: 2408-9478)
  • Related identifiers: doi: 10.15688/jvolsu3.2017.2.9
  • Subject: primary goals of staff marketing | external and internal staff marketing | Shewhart control charts in the analysis of job satisfaction | staff marketing | Economics as a science | HB71-74

The conception of staff marketing, which was developed abroad, is effectively used in the developed countries for a long time. Its main advantage consists in the possibility of organizing some planning for the implementation of staff strategy: staff marketing provides t... View more
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