Value-based pricing: A success factor in the competitive struggle

Article English OPEN
Netseva-Porcheva Tatyana (2011)
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Related identifiers: doi: 10.5937/markt1104227N
  • Subject: value to customer | value based pricing | customer value modeling | economic value modeling | competitiveness | Marketing. Distribution of products | HF5410-5417.5

Over the past decade, the view that the main purpose of market oriented organizations is not to satisfy the consumer, but to create values has dominated. Exactly the values, their creation, retention and increase, are the main sources of competitive advantage of the com... View more
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