publication . Article . 2016

Percepción de la utilización de los sitios de compras colectivas para adquirir cupones de servicios turísticos

Luiz Mendes Filho; Vanessa Araújo Jorge; Otávio Bezerra de Sena Júnior;
Open Access English
  • Published: 01 Dec 2016 Journal: Revista Brasileira de Pesquisa em Turismo (issn: 1982-6125, Copyright policy)
  • Publisher: Associação Nacional de Pós-Graduação em Turismo
Abstract
Abstract Technologies brought new forms of business as is the case of group buying sites, which are basically a way to sell on the internet that allows consumers to buy goods and services at lower prices. This study analyzed the travelers' perception of the use of group buying sites to acquire tourism services coupons. The research presents a quantitative-exploratory approach using the Technology Acceptance Model to investigate the use of group buying sites to acquire tourism services coupons during a trip. Sixty valid questionnaires were collected from students of a public university in northeastern Brazil. It was used survey data collection, with a non-probabi...
Subjects
free text keywords: Sites de Compras Coletivas. Modelo de Aceitação Tecnológica. Serviços Turísticos., Geography. Anthropology. Recreation, G, Recreation. Leisure, GV1-1860, Group Buying Sites, Technology Acceptance Model, Tourists Services, Sitios de Compras colectivas, Modelo de Aceptación de Tecnología, Servicios turísticos, Sites de Compras Coletivas, Modelo de Aceitação Tecnológica, Serviços Turísticos
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