Perception of using group buying sites to acquire tourist services cou-pons

Article English OPEN
Luiz Mendes Filho; Vanessa Araújo Jorge; Otávio Bezerra de Sena Júnior;
(2016)
  • Publisher: Associação Nacional de Pós-Graduação em Turismo
  • Journal: Revista Brasileira de Pesquisa em Turismo (issn: 1982-6125)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.7784/rbtur.v10i3.1131
  • Subject: Sites de Compras Coletivas. Modelo de Aceitação Tecnológica. Serviços Turísticos. | Geography. Anthropology. Recreation | G | Recreation. Leisure | GV1-1860

Technologies brought new forms of business as in the case of group buying sites, which are basically a way to sell on the Internet that allows consumers to buy goods and services at lower prices. This study analyzed the travelers’ perception of the use of group buying s... View more
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