Using the Business Model Canvas (BMC) strategy tool to support the Play4Guidance online entrepreneurial game

Article English OPEN
Crotty Yvonne; Kinney Tom; Farren Margaret;
(2017)

The Erasmus + Play4Guidance (P4G) project introduces an online business game, designed to help teach entrepreneurial, transversal and mathematical skills using a real-world business environment. This paper explains how the Business Model Canvas (BMC) strategy tool facil... View more
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