publication . Article . 2017

Using the Business Model Canvas (BMC) strategy tool to support the Play4Guidance online entrepreneurial game

Yvonne Crotty; Tom Kinney; Margaret Farren;
Open Access English
  • Published: 01 Dec 2017 Journal: International Journal for Transformative Research (issn: 2353-5415, Copyright policy)
  • Publisher: Sciendo
Abstract
<jats:title>Abstract</jats:title><jats:p> The Erasmus + Play4Guidance (P4G) project introduces an online business game, designed to help teach entrepreneurial, transversal and mathematical skills using a real-world business environment. This paper explains how the Business Model Canvas (BMC) strategy tool facilitated student understanding of real life business development prior to playing the game. An initial mapping exercise was conducted to find out if the Business Model Canvas could transform the experience of playing the game by providing an overview of real life business strategy, and explain the crucial role that markets and customers play in business grow...
Subjects
free text keywords: Business Model Canvas, Entrepreneurial Competencies, Online Business Game, Play4Guidance project, Education, L, Sociology, Knowledge management, business.industry, business, Social science
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