Using the Business Model Canvas (BMC) strategy tool to support the Play4Guidance online entrepreneurial game

Article English OPEN
Crotty Yvonne ; Kinney Tom ; Farren Margaret (2017)
  • Publisher: Sciendo
  • Journal: International Journal for Transformative Research (issn: 2353-5415)
  • Related identifiers: doi: 10.1515/ijtr-2017-0005
  • Subject: Business Model Canvas | Entrepreneurial Competencies | Online Business Game | Play4Guidance project | Education | L

The Erasmus + Play4Guidance (P4G) project introduces an online business game, designed to help teach entrepreneurial, transversal and mathematical skills using a real-world business environment. This paper explains how the Business Model Canvas (BMC) strategy tool facilitated student understanding of real life business development prior to playing the game. An initial mapping exercise was conducted to find out if the Business Model Canvas could transform the experience of playing the game by providing an overview of real life business strategy, and explain the crucial role that markets and customers play in business growth. As a result of the mapping exercise a workshop session was developed to ensure that students could enact the real life business scenarios presented in the game. Three different types of videos were produced and integrated into the workshop to demonstrate key entrepreneurial competencies and graphically illustrate the nine key building blocks of the BMC. Survey responses from a student cohort evidenced that the workshop was central in helping them to understand real life business strategy prior to playing the game.
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