Search Engine Marketing (SEM): Financial & Competitive Advantages of an Effective Hotel SEM Strategy

Article English OPEN
Leora Halpern Lanz;
(2015)
  • Publisher: School of Hospitality Administration
  • Journal: Boston Hospitality Review (issn: 2326-0351, eissn: 2326-0351)
  • Publisher copyright policies & self-archiving
  • Subject: business practices | hotels | marketing | technology | trends | advertising | digital marketing | hospitality | paid search | ppc | ppo | search engine marketing | search engine optimization | sem | Social Sciences | H

Search Engine Marketing and Optimization (SEO, SEM) are keystones of a hotels marketing strategy, in fact research shows that 90% of travelers start their vacation planning with a Google search. Learn five strategies that can enhance a hotels SEO and SEM strategies to b... View more
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