Sales plan generation problem on TV broadcasting

Article English OPEN
Özlem Cosgun; İlkay Gultas;
  • Publisher: Balikesir University
  • Journal: An International Journal of Optimization and Control: Theories & Applications (issn: 2146-0957, eissn: 2146-5703)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.11121/ijocta.01.2016.00286
  • Subject: Chance constrained goal programming | media planning | scheduling | Applied mathematics. Quantitative methods | T57-57.97 | Mathematics | QA1-939

Major advertisers and/or advertisement agencies purchase hundreds of slots during a given broadcast period. Deterministic optimization approaches have been well developed for the problem of meeting client requests. The challenging task for the academic research currentl... View more
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