publication . Other literature type . Article . 2015

The Importance of Classification to Business Model Research

Susan Lambert;
Open Access English
  • Published: 30 Jan 2015
  • Publisher: Journal of Business Models
Purpose: To bring to the fore the scientific significance of classification and its role in business model theory building. To propose a method by which existing classifications of business models can be analyzed and new ones developed. Design/Methodology/Approach: A review of the scholarly literature relevant to classifications of business models is presented along with a brief overview of classification theory applicable to business model research. Existing business model classifications are evaluated in terms of their propensity to contribute to theory building and a method for designing classifications schemes is proposed. Findings: Little attention has been...
ACM Computing Classification System: ComputingMethodologies_PATTERNRECOGNITION
free text keywords: classification, business model, taxonomy, typology, theory building, Business, HF5001-6182
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