publication . Article . 2015

Cost reduction analysis in the online retail as compared to the classic retail

Mirela Camelia BABA;
Open Access English
  • Published: 01 Jun 2015 Journal: Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences (issn: 2065-2194, eissn: 2065-2194, Copyright policy)
  • Publisher: Transilvania University Press
The industry of retail was segmented by new technologies, but the financial performance of every segment is far to explain the market share. An exploratory study is necessary in order to explain the appeal for entrepreneurs. A comparison between two new forms of retail is used to understand the business models in this industry. Due to the fact that the maturity of the new segment of retail are different in various countries, the study cases focused on the some leaders firms from USA, China and Romania are important to design a probable trend the online commerce. General theoretical benchmarks, validated by current practice are used in case studies, as well as in...
ACM Computing Classification System: ComputingMilieux_GENERAL
free text keywords: e-commerce, performance, strategy, cost leadership, Economic theory. Demography, HB1-3840, Economics as a science, HB71-74
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