publication . Article . 2017

Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370

Noratikah Mohamad Ashari; Dayang Aizza Maisha Abang Ahmad; Mus Chairil Samani;
Open Access English
  • Published: 01 Jan 2017 Journal: SHS Web of Conferences (issn: 2261-2424, Copyright policy)
  • Publisher: EDP Sciences
Abstract
In time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages. The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with the greater and apparent use of social media as a platform for the organisation in crisis to reach out to its stakeholders. This preliminary paper studies the MH370 crisis in light of Coombs [1] Situational Crisis Communication Theory (SCCT). It aims to discuss the suitability of the CRS applied by Malaysia Airlines System (MAS) with the crisis type/s that was/were ex...
Subjects
free text keywords: Social Sciences, H, Situational crisis communication theory, Social media, Public relations, business.industry, business, Damages, Geography, Crisis response
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publication . Article . 2017

Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370

Noratikah Mohamad Ashari; Dayang Aizza Maisha Abang Ahmad; Mus Chairil Samani;