publication . Article . 2016

A survey of the effects of brand value on customer satisfaction in pharmaceutical and biological industries

Alipour, A.; Feizi, S.J.; Heidari, M.;
Open Access English
  • Published: 01 Jul 2016 Journal: Archives of Razi Institute (issn: 0365-3439, eissn: 2008-9872, Copyright policy)
  • Publisher: Razi Vaccine and Serum Research Institute
Abstract
. The purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. As competition becomes more intense among companies and phenomena such as global marketing grow in importance, domestic industries in each country become obliged to improve their competitive advantages in order to survive from a marketing perspective. Customer satisfaction is among factors which could lead to the success and profitability of a company. The present re...
Subjects
free text keywords: Brand value, Customer satisfaction, Brand awareness, Brand loyalty, Product introduction, Veterinary medicine, SF600-1100
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