The attitude-behavior relationship in the domain of cultural consumption: A case of museums' festivals

Article English OPEN
Jokić Biljana; Mrđa Slobodan;
(2017)

In this paper, comparative analysis of two research studies about museum festivals' audience is presented (Museum Night 2012, N = 1480, and Museums of Serbia 2016, N = 2472). Both studies were designed according to the cultural consumption paradigm and the models about ... View more
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