The attitude-behavior relationship in the domain of cultural consumption: A case of museums' festivals

Article English OPEN
Jokić Biljana ; Mrđa Slobodan (2017)
  • Publisher: Sociological Society of Serbia, Belgrade
  • Journal: Sociološki Pregled (issn: 0085-6320, eissn: 2560-4880)
  • Related identifiers: doi: 10.5937/socpreg1702255J
  • Subject: cultural consumption | museum visitors | audience | attitude - behavior | leisure | Sociology (General) | HM401-1281

In this paper, comparative analysis of two research studies about museum festivals' audience is presented (Museum Night 2012, N = 1480, and Museums of Serbia 2016, N = 2472). Both studies were designed according to the cultural consumption paradigm and the models about ... View more
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