publication . Article . 2004

Religious Choices and Preferences: North Carolina's Baskin Robbins Effect?

Robert Wortham;
Open Access English
  • Published: 01 Mar 2004 Journal: Sociation Today (issn: 1542-6300, Copyright policy)
  • Publisher: North Carolina Sociological Association
Abstract
The marketing of religion has become a big business. Wortham examines the current religious scene and shows that Americans want religious plurality, rather than religious homogamy. Just like shopping for ice cream, Americans want 57 choices when shopping for religion
Subjects
free text keywords: religion, religious plurality, homogamy, religious choice, Sociology (General), HM401-1281
Download from
Sociation Today
Article . 2004
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue