publication . Article . 2004

Religious Choices and Preferences: North Carolina's Baskin Robbins Effect?

Robert Wortham;
Open Access English
  • Published: 01 Mar 2004 Journal: Sociation Today (issn: 1542-6300, Copyright policy)
  • Publisher: North Carolina Sociological Association
The marketing of religion has become a big business. Wortham examines the current religious scene and shows that Americans want religious plurality, rather than religious homogamy. Just like shopping for ice cream, Americans want 57 choices when shopping for religion
free text keywords: religion, religious plurality, homogamy, religious choice, Sociology (General), HM401-1281
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Article . 2004
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