publication . Article . 2016

Successfully Changing the Landscape of Information Distribution: Extension Food Website Reaches People Locally and Globally

Alice Henneman; Lisa Franzen-Castle; Kayla Colgrove; Vishal Singh;
Open Access English
  • Published: 01 Feb 2016 Journal: Journal of Human Sciences and Extension (issn: 2325-5226, eissn: 2325-5226, Copyright policy)
  • Publisher: Mississippi State University
Abstract
The goal of the Food website was to develop Internet-based content that was relevant and reached the general public and multiplier groups, such as educators, health professionals, and media outlets. The purpose of this paper was to examine whether a multi-modal approach to information delivery through increases in and changes to content, electronic mailing list creation, and social media posting impacted user access, traffic channels, and referrals from 2010 to 2014. When comparing 2010-2011 versus 2013-2014, there was a 150% increase in total pageviews, 197% increase in unique pageviews, and a 39% increase in average time spent on a page. Since 2010, the websit...
Subjects
free text keywords: evaluating Extension information delivery methods, social media, Google Analytics, umbrella websites, Extension, Extension websites, Special aspects of education, LC8-6691
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