publication . Article . 2006

Combining ethnographic and clickstream data to identify user browsing strategies

Lillian Clark; I-Hsien Ting; Chris Kimble; Peter Wright; Daniel Kudenko;
Open Access English
  • Published: 01 Jan 2006 Journal: Information Research: An International Electronic Journal (issn: 1368-1613, Copyright policy)
  • Publisher: University of Borås
Abstract
<br><b>Introduction.</b> The strategies that people use to browse Websites are difficult to analyse and understand: quantitative data can lack information about what a user actually intends to do, while qualitative data tends to be localised and is impractical to gather for large samples. <br><b>Method.</b> This paper describes a novel approach that combines data from direct observation, user surveys and server logs to analyse users' browsing behaviour. It is based on a longitudinal study of university students' use of a Website related to one of their courses. <br><b>Analysis.</b> The data were analysed by using Footstep graphs to categorise browsing behaviour ...
Subjects
free text keywords: Web browsing strategies, Bibliography. Library science. Information resources, Z
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