IMPULSIVE BUYING PADA DEWASA AWAL DI YOGYAKARTA

Article Indonesian OPEN
Paulus Henrietta;
(2012)

T his research aimed to know the impulsive buying tendency of early adult in Yogyakarta. Impulsive buying was a buying activity without cosideration, and accompanied by strong emotional response. High impulsive buying tendency occured between age 18 to 39 years old.... View more
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