Measuring the Effectiveness of Sales Promotion Activities on Brand Loyalty: A Study on COCA COLA

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Uma Shankar Singh; Osman Sahin; (2017)
  • Publisher: Ishik University
  • Journal: International Journal of Social Sciences & Educational Studies (issn: 2409-1294, eissn: 2409-1294)
  • Related identifiers: doi: 10.23918/ijsses.v3i3p159
  • Subject: Sales Promotion | Brand Loyalty | COCA COLA | Advertising | Personal Selling | Public Relation | Education (General) | L7-991

The study is descriptive in nature measuring the effect and relationship in between sales promotion activities and brand loyalty. The study is done on COCA COLA brand in the open market. The research problem observed here as to measure the efficiency of sales promotion ... View more
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