publication . Article . 2016

competitiveveness strategies of indonesia pangasius fillet

Arfin Ramadhan; Ruddy Suwandi; Wini Trilaksani;
Open Access
  • Published: 01 May 2016 Journal: Indonesian Journal of Business and Entrepreneurship (issn: 2407-5434, eissn: 2407-7321, Copyright policy)
  • Publisher: Graduate Program of Management and Business, Bogor Agricultural University
Abstract
Pangasius fillet industry in Indonesia that has grown in recent years will face the ASEAN regional competitiveness that began in late 2015. To face competitiveness from other countries, especially Vietnam as the largest Pangasius fillet producer, this study was carried out with regard to internal and external factors as a consideration in determining future strategies. This study aims to generate alternative competitiveness strategies of Pangasius fillet through descriptive analysis, SWOT, and AHP. The analysis result of internal forces obtains the total scores of 2.645 and external forces with the score of 2.505; this means that suggested strategy belongs to ho...
Subjects
free text keywords: Analytic hierarchy process, Marketing, Diversification (marketing strategy), Fillet (mechanics), Pangasius, biology.organism_classification, biology, Supply and demand, Industrial organization, Business, Descriptive statistics, SWOT analysis, Product innovation, HF5001-6182
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publication . Article . 2016

competitiveveness strategies of indonesia pangasius fillet

Arfin Ramadhan; Ruddy Suwandi; Wini Trilaksani;