publication . Article . 2013

Relationship marketing in legal services marketing strategy / Santykių rinkodara teisinių paslaugų rinkodaros strategijoje

Androšiūnaitė, Audronė; Melnikas, Borisas;
Open Access English
  • Published: 05 Apr 2013 Journal: Mokslas: Lietuvos Ateitis (issn: 2029-2341, eissn: 2029-2252, Copyright policy)
  • Publisher: Vilnius Gediminas Technical University
Abstract
The article defines the concept of professional services and evaluates the extent, to which legal services could be understood as professional services. In addition, literature analysis in the relationship marketing is presented as well as conclusions on the method for the use of relationship marketing in the development of legal services marketing strategy. Strategies of professional services marketing are completely different from other services marketing because of relations with current clients and competitors, also – singularity of the professional services.  Santrauka Šiame straipsnyje apibrėžus profesionalių paslaugų sampratą ir įvertinus, kokia apimtimi ...
Subjects
free text keywords: Lithuania ; Legal services ; Marketing strategy ; Professional services ; Relationship marketing, professional services, legal services, marketing strategy, relationship marketing, Technology, T, Science, Q, Business marketing, Return on marketing investment, Marketing mix, Marketing management, Marketing research, business.industry, business, Engineering, Services marketing, Marketing, Public relations
Related Organizations
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