Relationship marketing in legal services marketing strategy

Article Lithuanian OPEN
Androšiūnaitė, Audronė; Melnikas, Borisas;
(2013)
  • Publisher: VGTU Press Technika
  • Journal: Mokslas - Lietuvos ateitis,volume 2,013,issue 1,pages59-63 (issn: 2029-2252, eissn: 2029-2341)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3846/mla.2013.09
  • Subject: Q | marketing strategy | T | legal services | Science | professional services | relationship marketing | Technology | Lithuania ; Legal services ; Marketing strategy ; Professional services ; Relationship marketing

The article defines the concept of professional services and evaluates the extent, to which legal services could be understood as professional services. In addition, literature analysis in the relationship marketing is presented as well as conclusions on the method for ... View more
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